The class is just about over and I had a couple of things to say about the experience, although I’m not sure if anyone’s actually gonna read this. Not that I care what anyone thinks, so I’m gonna write anyway.
To be flat out honest, I haven’t really taken away much from most of the classes I’ve taken at Ramapo. There has been an exception here and there, and this class is one of those exceptions. Not since I was attending RCC have I cared about the work I’ve been doing. I just sort of fell into a rut and I felt as though what I was doing in my school career didn’t really matter. This class might just be responsible for reigniting my love of art and designing, as evidenced by the project I am currently working on for the final.
Basically what I want to say is thank you. To everyone, even if I never spoke to you or may never have a class with you again. It was the exchange of ideas and Breanne’s enthuiasm that sort of slapped me in the face and told me to wake up, and what I want to do with my life is actually possible.
When this is all over, I’m probably gonna erase everything in here and restart this as a process blog, documenting the projects I take from here on out and how I work and whatnot. Maybe tie it in to my portfolio website I’m working on. Who knows.
It’s been great, guys. May your futures shine bright.
<3 Drayton
Nothing about this package says ‘nature’ at all. Reminds me more of a ’70s cartoon than anything else. I think it’s a good idea to have your packaging work alongside the product you’re trying to sell.
I appreciate that fact that Joy wants cleaning to seem like it’s actually fun. Not with a package like this. Just because you use lots of yellow in your design, doesn’t mean that people are gonna smile when they to scrape off all the dried-on food on their dishes. This just seems like a design that started going somewhere, but just stopped.
Yeah…putting cute things on a package for box cutters is probably not a good idea.
Japanese product design fascinates me to no end…but this one is a little too kooky for my taste. I don’t get what the whole laundromat story has to do with a bag of fish chips, other than getting your shirt dirty from rubbing your greasy hands on it.
The most horrendous/epic packaging I have ever seen. MacGuyver is probably the only pop icon that could sell you ONE paper clip for any amount of money.
Such an amateur job, from the cheesy “explosion” in the background to the uneccesarily rugged text below the logo. If people get paid big bucks to make stuff like this, I should get paid millions upon getting a design job.
The package is made from 100% recyled cardboard that can be used as compost. Good design and use of color.
Defiant Brewery, which is located in my good old hometown of Pearl River. The cool thing about this container is that the label is actually painted on, like Red Stripe.
Mmmmm…boxed wine. Maybe not as compact as a bottle, but then it gives you more room for extra design elements like the nifty spout cutout.
Kurosawa Sake, which is the brand I decided to redesign. I love the concept of the package, although there really isn’t a unifying image to associate the brand with (which I plan to change).
You gotta love gold foil. It’s used extensively here and in very good taste I might add. The illustrations are also beautifully simple.
Sometimes, it’s a better design decision to let the product do the selling instead of the package. This is a prime example of that theory in work.
Can you tell that I love painted-on labels? Simple and effective.
So my grandmother called me into the living room and asked me what the yellow text said. I replied “Well grandma, that says “iams”, iams’ cat food. My grandmother, who in excellent in english and writing, thought the capital i was an L. Notice how I lowercased the i and capitalized the L in order to prevent that from happening to you folks out there. I’m super fucking considerate like that.
<3
…it totally isn’t.
I discovered this package of OJ this morning in my house. That new ad campaign for Tropicana simply will not die. On a side note, do not, I repeat, DO NOT drink 50% less sugar OJ, it sucks ass.
I do really like the design for the cap, though. Simple, yet effective.
